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Ann Summers is a sex toy and lingerie business based in the United Kingdom, with 139 high street stores in the U.K., Ireland, Channel Islands and Valencia, Spain. In 2000 it acquired the five stores of the Knickerbox brand.[2] In 2006-07, they had annual turnover of £110 million.

The company was named after the female secretary (Annice Summers) of the male founder (Caborn Waterfield). After Jacqueline Gold started working for the company, they began targeting female consumers. Ann Summers was previously a more traditional sex shop.

In 1981, Ann Summers launched their a party-based marketing strategy. Like in a tupperware party, women could look at sex toys and lingerie (instead of tupperware) in the privacy of their own homes. These parties provided the company with a way of circumventing the law which limited their presentation space for sex toys. They now have over 7,500 party organisers.

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In June 2009, it is rumoured that Ann Summers is in negotiation with Football League Championship club Peterborough United to become their shirt sponsor for the 2009/10 season

Due to the adult nature of the stores, Ann Summers has faced opposition, both legal and social. For example, when attempting to open a new store in Tunbridge Wells,[4] they were accused of degrading marriage. In 2003, they won a legal battle to advertise for employees in job centres[6] and an ASA complaint was rejected.

Additionally, Ann Summers in Perth was forced to close after the local people complained about the store (mostly from parents embarrassed by questions raised by their children) which also led to other problems with the store.[8] Perth was originally the only UK town where an Ann Summers store failed to take off.[9] However, in May 2007 the Middleton Grange, Teesside store which opened in November 2005 was closed after less than two years of trading due to poor sales.

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In 2002, the company was hit with a number of problems including the theft of some of its internal IT systems[11] and a recall of its best selling vibrator The company received a letter of complaint from Buckingham Palace, due to a non endorsed advert featuring the Queen.

In 2003, the company's payments to party organisers were investigated and discussed by a number of media sources.[14]

In 2004, two complaints were upheld by the ASA. The ASA decided that the first ad was degrading to women, offensive and unsuitable for use as a poster. In the second case the ASA ruled that the use of a nursery rhyme was likely to attract the attention of children and that the advertisement was unsuitable for the medium in which it appeared.

In 2006, Muslim groups complained about the release of a blow up doll named Mustafa Shag, claiming that the doll was offensive to Muslims as Mustafa was one of the names given to the Prophet Mohamed.

In 2007, the company faced legal issues with Apple Inc due to its release of an electronic add-on to music players called the iGasm. The company has not backed down despite cease and desist orders by Apple. . Also, a former director, who is now a Beate Uhse AG employee is pursuing a libel claim against Jacqueline Gold. A recent advert was banned from the tube.

The company's head office was raided as part of an immigration check in 2004, consequently 15 staff were arrested and 10 were subsequently deported.[citation needed]

Ann Summers lingerie factory in Portsmouth closed in 2005, with over 50 redundancies

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Ann Summers offer the very latest in seductive lingerie, sex toys and all things raunchy. Use an Ann Summers promotional code to save money on some incredibly naughty items. So whether you're looking to surprise someone special, or need cheeky accessories for a Hen or Stag night, Ann Summers will always have the solution. Remember if you fancy something a little less raunchy, then visit their Knickerbox range for some fantastic quality underwear.
Our team is constantly hunting out the latest Ann Summers voucher codes so before you visit www.annsummers.com don't forget to check our selection of Ann Summers discount codes.
While forever associated with the adult end of the lingerie and novelty products market there has been a sea change in the style and image of the Ann Summers (www.annsummers.com) chain of late. They have broken out onto the high streets bring their wares to the masses in a way which has surprised many. Often seen as “naughty but nice” they have increased their range to take in some of the more racy and classic lingerie lines, bringing them to the masses at more than affordable prices. Often the butt of many a joke they are now firmly established as a company not afraid to try something different and a major overseas expansion program has seen their profile bloom. There are many promotional codes available for those looking to venture online.
Ann Summers is the high street's leading pleasure retailer, a position held for over 30 years. Predominantly a lingerie retailer, Ann Summers has become a unique shopping destination for millions of customers all over the world with a turnover of more than £150 million. AnnSummers.com is the number one online Personal Pleasure Retailer in Europe, and the fastest growing sales channel for Ann Summers.

We’re not just about sex toys; we also have hundreds of other products ranging from dressing up outfits, lingerie, lotions, hen night essentials, books, DVDs and more. Unlike other retailers, Ann Summers is the only retailer of its kind to test all products with our customers before selling them.

Ann Summers is a household name and the first place consumers think of when shopping for adult products.

The Ann Summers customer base is 60% female

The online channel offers a perfect option for both females and males who are a little 'shy' to visit the high street

Ann Summers have a huge range of products, and a surprising fact is that online the top selling products tend to be sex toys

Ann Summers Parties, Treat Yourself!

Be the Original Hostess, hold an Ann Summers Party!

Kick him out for the evening, call the girls round and get the drinks flowing. Your ready for your Ann Summers party to begin.

We've got some fantastic games designed to make you laugh and fabulous products to get your pulse racing!

Plus great hostess offers and incentives just for you!

Every hostess recieves 10% of all their guests orders to spend on anything they like in the catalogue just for hosting the party.

As well as this if the total party orders reach £300 or over the hostess is entered into a monthly draw to win £1000 worth of holiday vouchers!

Hold a party with a minimum of £180 of sales and get two more party bookings from your guests to achive an amazing free hostess gift of your choosing! Hostess gifts are also availible in three stages; Bronze for sales of over £180, Silver for orders over £240 and Gold for orders over £300!

Play Hostess Bingo to be entered into the monthly draw to win a diamond ring and earn yourself 30% off any item over £40 in the catalogue!

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Plus many more special hostess offers just ask for details when booking your party.

All goods in our shop are guaranteed to be 100% genuine Ann Summers goods.

We discount price - never quality!

We have been trading with Ann Summers in excess of ten years and have built up a huge client base in that time - we welcome new customers and hope that you will continue to enjoy the Ann Summers experience - with discount!

If you cannot find anything currently stocked by Ann Summers in our shop - please contact us and we will do our best to get it for you. We have new stock being added daily and reduced, discounted and sale items added frequently.

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After going through the expense and excitement of selecting your leatherwear, costumes or BDSM restraints & adult sex toys sometimes it is easy to forget to regularly clean and maintain these items.
Remembering that leather wear is, after all, skin, it needs to be regularly cleaned and conditioned to maintain top lasting quality, comfort, and texture. Within this article, you’ll find all the information you need to care for your leather products.

Cleaning Leatherwear
When wearing or using your leather products, any continued contact with moisture, (sweat, urine, alcohol, for example), can cause damage to the leather that results in uncomfortable stiffening. Using baby shampoo, fill a bucket with warm, soapy water to lightly wipe down your leather to remove and prevent marks, stains, and odors. Baby shampoo can also be rubbed directly on the leather to help remove oily stains. Take care to rinse the soap with clean, warm water from all leather surfaces, taking special care in areas of folded leather or around buckles, keepers, or fastenings. It’s wise to disassemble garments and restraints with fastenings to be able to reach any areas where leather folds around a buckle or keeper; these areas become very dry and are vulnerable to not only retaining odor or stains, but also becoming cracked and dried out.

To dry your leather products, lay them flat in a ventilated area for up to 48 hours to air-dry as needed; never use a heating implement or position your products on or near a heat source to speed drying! This will and can dry out the hide of the leather wear and cause stiffening or even curling of the leather. As the leather items dry, you may use a leather conditioner on all non-suede surfaces of the leather to condition and protect the hide. Wipe on leather conditioner with a clean, dry towel, making certain to wipe away any excess conditioner not soaking into the grain of the leather.

Removing Leather Wear Stains
To remove sweat stains on your leather wear items, follow these simple instructions. Leather can become stiff or even irritating and itchy if sweat has permeated the leather item. To help soften the item and prevent further irritation, you can hand-wash the item with warm, soapy water, (using baby shampoo, as above, and NEVER detergent or other harsh cleaning products), or use a very small amount of fabric softener.

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To remove stains caused by oil-based lubricants, try using a few tablespoons of Lux Flakes or a small amount of baby shampoo with warm water directly on the stain. Gradually rub the soap into the stain to lighten and remove them. Oil-based lubricant stains can be very difficult to remove, but either of these products used should help lighten the stain if not completely fade it from the surface of your leather item.

To remove wax, set your iron on a low setting, (cool being preferable.) Apply a sheet of blotting paper directly on top of the wax stain. Use the iron to slowly go over the stain, changing blotting paper as necessary when the paper begins absorbing the wax. Continue to do this until the wax is completely lifted from your leather item.

Urine stains will cause severe damage to leather if not washed off immediately. If you should get a urine stain on your leather product, wash it IMMEDIATELY with warm, soapy water. Do not let the stain soak into the grain of the leather or leave the item overnight.

Care of Metal Fittings
If not cared for properly, metal fittings on your garments and restraints – including buckles, keepers, rivets, fasteners, and the like – can rust with consistent use or exposure to moisture.
Most metal fittings are nickel-plated mild steel; others are brass-coated. Chains are chrome-plated mild steel. While conditioning your leather wear, wipe a small amount on your metal fittings, wiping away any excess. You can also use WD40 (nickel) to clean your fittings and prevent rusting.

Ensure your leather garments and restraints are long-lasting and beautiful with the instructions given for careful care and maintenance.

Latex is for Lovers: Taking Fetish Fashion to the Extreme

In the new movie, Underworld: Evolutions, the stunning Kate Beckinsale is outfitted in a full latex bodysuit any time she isn't stark naked. Not only does the skin-tight suit compliment her figure, it also gives her an air of extreme sexuality quite fitting of the vampire she portrays. If this film doesn't inspire you to give latex a try, hopefully this article will!
Bear in mind, you don't have to jump right in with both feet. You can start small, with latex accessories, and venture into the realm of lingerie and club wear as you grow more comfortable in this new second skin. It won't take you long to discover why so many men and women have developed actual latex fetishes, finding an intense sense of arousal in the material itself, its wearers, and even its scent. Will you and your lover become latex enthusiasts after just one night of experimentation? I can't make any promises, but I do think you'll find the experience quite satisfying if you're brave enough to give it a try!

Before you get started (and possibly frustrated), make sure you do some reading about How to Wear and Care for Your Latex Clothing. These pointers will help you get into latex while avoiding any potentially "sticky" situations!

Now, let's get on with the fun!


Accessorize with Latex
Whether latex has always been a staple of your wardrobe or you're just getting started, it never hurts to have some tried-and-true accessories in your collection. If you're going out for the evening and want to add some sex appeal to a basic outfit, latex gloves or gauntlets look great with strappy (or strapless) shirts. Latex stockings pair well with short or medium length skirts, keeping your legs warm (a big plus in the winter) without compromising the sexy look of your long, lanky assets. Since wearing latex can be a little daunting at the outset, requiring sometimes serious maneuvering to slip it on, starting small is the perfect way to begin. You needn't worry about being seen as a newbie or a coward, either. The bold, confident appearance conveyed by latex is simply irresistible, so rest assured that even taken in small doses, it can go a long way toward showing off your vivacious vixen side.

Latex Lingerie -- A Second-Skin for Staying In
Maybe you've decided to try out latex, but you aren't yet ready to make your new fetish known to the public. Maybe you're concerned that latex isn't going to look as flattering on you as it does in the movies. Or maybe you already love latex club wear and want to incorporate more of the sexy material into your bedroom wardrobe. No matter how new or experienced you are, adding some latex lingerie to your collection is a terrific way to experiment with smooth sensations, clothing bondage, and near-nudity. You can start by dressing up for yourself, getting comfortable in your new, erotic skin and discovering how the fabric looks and feels on your own body. Then when you're ready, put on a private fashion show for your lover. He or she will certainly delight in being an attentive and encouraging member of your audience.
A latex bra and pair of panties are perfect for introducing yourself and your partner to your new fashion trend. These are comfortable enough to be worn under your clothes so that you can get a feel for latex luxury all day long. Wear them to the office to make your work day more interesting, or save them for a special date that's bound to end in an intimate encounter. At the end of the day, you can surprise your partner with your little secret and see what kind of surprises he has in store for you.

Of course, latex lingerie isn't made for women alone. Us girls may have more options to choose from, which is an unfortunate but common fashion problem no matter what sort of trend you're eying. Latex or lace, jeans or jammies, skirts and slacks, our wardrobe choices are simply more diverse. But don't despair, guys! Men can get in on the action with bold, baring-all undies or sheaths for their favorite swords. These skin-tight choices give them the same sexy appeal as their female counterparts, and are about as easy to wear.

Bondage Clothes -- Latex for Going Out
Often viewed as an aspect of bondage and seen as visually arousing for the same reason, entire latex ensembles are popular in clubs and as costumes. Once again, ladies have a wide array of options from which to choose. Dresses, brightly colored mini-skirts, crop tops, and hot pants are just a few of the possibilities that will enable you to wear your latex more publicly. Men can make a bold statement with chest baring vests or wrap their packages in second-skin Bermuda shorts. Though you'll need to know more about latex wear and care in order to thoroughly enjoy these garments, none of them are complicated enough to prevent you from becoming a latex lover overnight. All it takes is a little bit of old fashioned, adventurous spirit!

Create Your Own Latex Fashions
It wasn't easy, but in writing this article, I've managed to save the best for last.

In order to satisfy a growing number of inventive and unique latex enthusiasts, manufacturers have come out with Liquid Latex. Using this flour-like substance, you can paint your body into just about any style of clothing you can imagine. You have more color choices than ever, including yellow, purple, magenta, red, and blue, so you can use your own creativity to design an outfit that will flatter you from head to toe. Coordinate with your favorite pair of sexy shoes, or work with your partner to develop matching pieces of lingerie. Make a one-time wear outfit for a special occasion, or coat other pieces of clothing in Liquid Latex to create lasting results. Once it dries (a rather quick process), you can feel confident wearing your new clothes out for hours at a time.

Now's your chance, guys! Without the limits imposed by traditional latex clothing designers, you ingenious men can come up with your very own style and start loving the feel of latex as much as us girls do! I'm certain you'll be coming back for more.